In this ad for women's shoes in the 1930's, they use a close-up of a beautiful women's face, depicting happiness. The company also uses "Young America" in their slogan to insinuate that the buyer will look young and stylish if they make a purchase.
In this shoe advertisement campaign for the 'Air Jordan' started in the 80's, the slogan "Is it the shoes?" is being used. The motive behind asking this question is to make the consumer think that the shoes make Michael Jordan perform like he does on the court. This throws out the idea to the consumer that he/she might be able to increase their athletic status.
